Costa Rica continues to be one of the most popular places in the world for people to purchase second homes or retire. If you’re struggling to sell your property in-country, you may have put your trust in the wrong agent. Here are five types of agents who can negatively affect the selling of your property.
- Hiring an Uncollaborative Agent
It’s important to understand that dual agency is allowed in Costa Rica. This means the same agent can act as both the buyer’s agent as well as the listing agent.
At Coldwell, we understand the importance of collaboration when working with other industry professionals in the area. As you search for a listing agent, it is important to find one who is willing to collaborate to an extreme degree with other professionals in your area of Costa Rica.
- Choosing an Agent Who Won’t Properly Market Your Property
Local brokers know the important role marketing plays in selling a property, and every firm you approach will assure you their marketing strategy is the best. As you vet agents, confirm that your property listing will be syndicated to every available listing platform. Some realtors limit the listing of your property to their own website to increase the odds that they will earn both sides of the commission.
Coldwell has the luxury of a national and international franchise and runs syndication that often leads to some of the best reach properties can achieve in Costa Rica and beyond. We also list on popular platforms like Point 2 and Realtor.com.
- Picking an Agent Who Doesn’t Leverage YouTube to Your Advantage
Some people are surprised to see YouTube on this list, and it’s a platform that currently flies under the radar of many realtors. Our YouTube channel is service oriented. Not only do we showcase featured properties for sale, but we also provide a wealth of helpful information and tips in video form.
- Hiring an Agent Who Won’t Host Showings
Sellers often assume the agent they hire will be the person hosting the showing of their property…but this isn’t always the case. Oftentimes, agents who are juggling 50 -60 properties simply don’t have the time to show each of their listings and end up farming the work out to others who have little knowledge of the property itself.
Hiring an agent who hosts the showing of your property ensures potential buyers are greeted by a professional with in-depth knowledge of your property and can answer any questions the buyer may have.
- Allowing an Agent to Choose a Uniformed Listing Price
This may be the single biggest mistake that can ruin the selling of your property—choosing a listing price based on little to no relevant information. Think of it as throwing darts at a dartboard and hoping something sticks.
A qualified realtor should provide you with a suggested listing for your home based on relevant information—data points, neighborhood/area comps, and other mitigating factors—that makes sense in the current market context.
If you’re looking for a professional brokerage to represent your upcoming property listing, contact us at Coldwell. It would be an honor to help you sell your property at a price you’ll love.